Be Central 360
We created a VR app (iOS & Android) for their “Be Central” campaign to take their guests along on virtual tours, giving them a taste of what it's like to be in the middle of the action just steps away from their hotel room. This innovation placed St Giles ahead of the curve as the first hospitality brand to use guest-generated virtual reality content. The app also integrates with Google Maps, recommending a bespoke route for a morning jog during their stay.