Since In-App Events were introduced in iOS 15, there has been more opportunity for developers to engage users and boost their App Store conversions.

A Brief Introduction to In-App Events.

Offering in-app events provide a whole new user experience to enjoy. They are a fantastic way to connect with your audience and engage organically with anyone who attends an event.

In-app events are also a great platform to introduce a new feature, shout about an update, or host an activity…the possibilities are limitless.

We recently helped our client Deliciously Ella launch their new plant-based meal plans enabling DE users to eat well and feel better.

Exciting launches like this are the ideal opportunity to let a community know if a new service is available or if something neat is about to happen

If you have not heard of, or are a little unsure about in-app events, we wrote an article explaining a little more about them and how they can help to increase App Discoverability.

But in the meantime, here are 5 reasons to get familiar and take full advantage of in-app events in 2022.

1. Engage with Existing Users

Have you noticed that numbers are dropping, users are not visiting, some aren’t staying long or engaging with your content?

If so, it’s time to re-establish that connection, and in-app events are an effective way to make that happen.

In-app events create a powerful and timely connection between you and your audience, resulting in happier happier user journeys, so get cracking and create meaningful content to win back user attention.

Arrange an intimate live stream, talking about your journey, any passions or answering common user questions to reignite user enthusiasm.

2. Capture the Curiosity of New Users

In-app events are also a marvellous way to capture the imagination of new users too.

Creating fun events can help potential users discover more about you and what your app can offer…This curiosity may encourage them to install, join the community and participate in future events.

3. Promote Products, Launches and Updates

In-app events can help share what matters to you, they are also a great way to get like-minded people together. Let’s explore some scenarios where in-app events help your app thrive.

Scenario 1

Let’s say you have a fitness app, a live stream workout is a great way of giving users a taster session of what they can expect if they upgraded their subscription.

Scenario 2

Consider treating users to a premier of something magical. Customers can choose to shop during an event with special offers, sales, or see teasers of the new items in a Spring Collection.

Whatever your goal, in-app events create entrancing experiences that make quality engagement happen.

4. In-App Events Are for Social Creatures…So Share Them

Have an event coming up? Share it on your socials, remember, there is no point in setting up an event if no one knows what it is or when it's happening, that’s like setting up a party and forgetting to invite anyone…

So invite people and let them know to show up for you. This approach is a wise strategy from all angles, as not only does it boost your reach to new users, it also encourages current users to attend…perhaps suggest they bring a friend along too?

Sharing events is easy, you can ask App Store to send a push notification to notify your audience when the event is due to start, including all important details across any websites, social media and marketing campaigns.

5. Something New to Test

Testing and measuring an app's performance is essential for gauging its effectiveness and success.

Hosting in-app events unlock a treasure trove of new data to explore, helping you grow, reach more people and increase conversions.

App Store Analytics can point you in the right direction when it comes to an understanding of data, but the process can be very time-consuming, not to mention challenging. We appreciate that not everyone has the time or tools to decipher all of the numbers and what it all means.

Fortunately, we have a team of data experts who can lend a helping hand, by working closely we can achieve the desired results together.

Speaking of results, we have recently published an article all about Apple’s Custom Product Pages, as well as other ways that can help boost App Store conversions.

Ready to Try In-App Events for Yourself?

Now you know the important parts, we encourage everyone to give in-app events a try. Unleash your creativity and focus on the rich possibilities ahead…we can’t wait to see the amazing event ideas you come up with.

Remember, if you would like support in any way we can helpyou get set up. Working closely together, we ensure you are in the optimal position to obtain your desired results.

Reach out if you have any questions and in the meantime, keep up with what we are up to byfollowing us on LinkedIn, Facebook, Twitter, Instagram, and to see what we're up to.